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2023 @ GRANDARMY
BRAND EXPANSION + PACKAGE

XQ

W4—23

High school changes everything for young people, but it hasn’t changed in over 100 years. Founded in 2015 by Laurene Powell Jobs and Russlynn Ali, XQ Institute is a leading non-profit organization dedicated to rethinking the high school experience and developing the tools and programs to make it a reality. XQ’s framework is based on a competency-based education system with tools, and resources that are flexible enough to be customized to the unique needs of every student in every school.
XQ partnered with us to evolve and expand their design language into a cohesive system and apply it to the XQ Competencies and Vision Kit — the tools that help students and teachers understand XQ’s vision, create meaningful learning experiences and add real value in the classroom. This design language allows anyone who interacts with the vision kit to progress from simply comprehending the competency based system, to being fluent in all 37 competencies and able to create learning experiences themselves.
































FULL CASE STUDY HERE

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