2023 @ GRANDARMY
BRAND EXPANSION

AFTERPAY

W2—24

We partnered with Afterpay to evolve the brand look and feel, using their existing brand assets as a starting point. We created a new brand guidelines document and a robust brand toolkit consisting of an expanded color pallet, expressive typography suite, typographic and graphic motion language, background plate designs, and photo treatments.

Founded upon the simple idea of paying over time, Afterpay has grown into one of the leading online and in-store payment plan tech brands. After several years of success in their market, they looked to expand their audience and increase their user base, past fast-fashion buyers, and their current roster of merchants.