2023 @ GRANDARMY
BRAND EXPANSION
BRAND EXPANSION
AFTERPAY
W2—24
︎ FEATURED ON BRAND ARCHIVE
Afterpay, a leading payment platform, sought to evolve its brand to reach a broader audience beyond its fast-fashion roots. Building on existing assets, the visual system was expanded with new guidelines, a wider color palette, expressive typography, motion language, and photo treatments—creating a flexible, future-facing brand toolkit.
FULL CASE STUDY HERE